Two Women in Proverbs 9 Essay -- Religion Bible Proverbs 9 women Essay

Two Women in Proverbs 9 Proverbs has always been one of the most renowned and loved books of the Bible. According to the prologue, it was written â€Å"to teach shrewdness to the simple, knowledge and prudence to the young† (1.4), and to â€Å"let the wise also hear and gain in learning, and the discerning acquire skill† (1.5). It is primarily addressed to young men, as the author makes frequent references to â€Å"my son† throughout. The purpose of this book was to help prepare young men for leadership and life. A proverb, which serves the purpose of drawing a comparison between two forms of behavior to teach moral wisdom, explicitly fulfills its role in particularly chapter 9 of Proverbs. In light of this father-to-son instruction, the author uses the personification of two different types of women in order to illustrate the two corresponding paths of life: wisdom and folly. Although there are many striking similarities of both women in Proverbs 9, the subtle differences between the two didactically imparts life lessons to young men. The speaker begins the passage of Proverbs 9, by informing that the first similarity that Lady Wisdom and Lady Folly share is the possession of a house. The only apparent difference is that Lady Wisdom has built her own house: â€Å"Wisdom has built her house; she has hewn her seven pillars† (9.1). Lady Wisdom has not simply constructed her home, but it is given that her house is a large one, representing wealth. There is no reference to Lady Folly building her house—she sluggishly just â€Å"sits at the door of her house† (9.14). Metaphorically, the speaker of this passage is advising the young men to be hard-working, signifying the importance of diligence, which is a constant underlying thre... ...m will lead to life. The speaker is saying that it is well worth it to embark on the path of wisdom and to persevere through it for there is an unseen reward awaiting them. Lady Wisdom and Lady Folly are not mentioned in Proverbs 9 to be merely two contrasting women that the young men should be aware of when they look for a wife. Representing the two ways of life, Lady Wisdom and Lady Folly are used to bring awareness to the young men about the subtle differences between the respective routes of life. It is emphasized that every decision counts and that just one decision can mean the difference between life and death. Because the teacher knows that the young men are the ones who will ultimately make crucial decisions of their own, he uses this particular juxtaposition of Lady Wisdom and Lady Folly to prepare them for what challenges lie ahead for them.

Analysis- Macbeth’s soliloquy Essay

Macbeth’s soliloquy at the start of Act 1, Scene 7, introduces us to a side of Macbeth that has not yet been portrayed earlier in the play. Here, instead of being the courageous and valiant soldier, Macbeth reveals himself to be a man who is being slowly tempted by ambition and power, though not determined enough to take the risks in order to achieve his goal, thus resulting in the repetition of â€Å"ifs† throughout the beginning of Macbeth’s soliloquy. Macbeth is also very much aware of the lack of reason for the murder of Duncan. The soliloquy effectively adds to our understanding of the internal conflict that plagues Macbeth as he struggles to determine whether or not he should kill Duncan, who is a virtuous man as well as his kinsman and king. He believes that it is against the nature of man to kill someone who is of such a status and relation to him and that it is immoral to do so, â€Å"he’s here in double trust: first, as I am his kinsman and his subject, strong both against the deed† and that it would be a breech of Duncan’s trust in him if he decides to go through with the murder. We see Macbeth’s reluctance to murder Duncan himself as he is a guest in his own home. â€Å"†¦as his host, who should against his murderer shut the door, not bear the knife myself.† Macbeth knows that his weakness is the desire he has to seize the crown. He knows that although he does not wish to murder Duncan but for the fulfillment of his own ambition, â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition†¦Ã¢â‚¬  it is something that must happen in order for Macbeth to achieve what he wants. The audience sees the conflict within Macbeth and the horrible imaginings he has for his own downfall and his fate. He knows that he is drinking from a â€Å"poisoned chalice† which symbolizes Macbeth’s yearning for moral desecration. Another aspect of Macbeth that the audience witness is the reluctance to mention the murder of Duncan. Instead, he uses euphemisms such as † it, assassination, this blow, the deed, bear the knife, his taking off, horrid deed, my intent† This gives the audience the impression that Macbeth is scared to name his fate and his intentions of murdering Duncan in fear of â€Å"jinxing† himself. Macbeth’s tone throughout his soliloquy is one of confusion, frustration and is filled with hellish images which are associated with what may become of Macbeth’s soul. â€Å"Bloody instructions, which being taught; return to plague th’inventor, deep damnation, poisoned chalice† Macbeth recognizes the guilt which may come with the murder of Duncan and we find ourselves feeling pity for him as he  struggles with morals and his own ambition. Personification and metaphors are also effective in Macbeth’s soliloquy. Through personification, various aspects of humanity such as virtues, justice, and pity have been exaggerated so that the audience may treat these aspects as humans, and feel the vulnerability of human goodness- pity is portrayed as a newborn babe, and virtues are portrayed pleading like angels. Through Macbeth’s soliloquy, the audience sees that this man, who was supposedly a virtuous, valiant person, has become a weak character, giving in to the temptations brought on by ambition, greed and power, even if it means having to abandon his morals. The audience recognizes that Macbeth is human and he is plagued with a troubled conscience but we are disappointed to see Macbeth slowly drifting towards corruption and his own downfall. He will eventually â€Å"o’erleap† himself.

Gun Culture And The American Identity - 3571 Words

Gun culture is engrained in the American identity; there are about 300 million guns present in the United States, which is about one gun for every citizen (Birnbaum, 2013). While guns have a strong presence here, there have been an increasing number of violent tragedies in which the assailant used firearms. On April 16, 2007, Seung-Hui Cho shot and killed 32 people on the Virginia Tech campus (Lipka 2008; No Guns Left Behind, 2007). The question quickly became ‘how do we stop guns from coming on to post-secondary campuses?’ to prevent such tragedies. The gun debate has been around for decades, but only after the Virginia Tech Massacre has the focus increased (Lipka, 2008). Colleges and universities quickly placed their focus on the topic of gun control. There is a great deal of confusion among institutions are to what their rights are in developing and implementing firearms policies on campus (Alger, 2008). The Second Amendment of the United States Constitution states, â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Amendment II, 1787), there is not explicitly stated that determines how individual states should handle gun control in higher education. The federal government has left it up to the states to decide and it varies across the country (Alger, 2008). The major of states have developed legislation in response to the recent gun tragedies that focuses on creating a saferShow MoreRelatedThe Death Of The Native American Population1470 Words   |  6 PagesSuicide in the Native American Population of the Northeastern United States While the Native American population encounters many health disparities; of growing concern, is the rates of suicide among these communities. The U.S. National Library of Medicine defines health disparities as â€Å"the variation in rates of disease occurrence and disabilities between socioeconomic and /or geographically defined population groups†. When looking at the Native American population of the northeastern United StatesRead MoreGun Control : The Importance Of Gun Violence And Gun Control835 Words   |  4 PagesArtifice; the chicanery committed everywhere yet perceived by so few. Unfortunately, easily deceived Americans have engendered a reality replete with this phony yet prevalent skill pinpointed in numerous aspects of today’s society. In his book Empire of Illusions, Chris Hedges argues that â€Å"the most essential skill . . . is artifice,† ranging from political theater to consumer culture. In Hedges’ quote, essentiality is best defined as unfortunate but necessary, as artifice causes undesirable effectsRead MoreAfrican American And Post Colonial Criticism1341 Words   |  6 PagesAfrican American and Post-Colonial Criticism The discussion of African American theory must begin with the discussion of the exclusion of African American history and literature in education in order to maintain what Tyson calls â€Å"the cultural hegemony†, which is the prominence and control of white people in America. The reason why they are not included is because, as Tyson says, the inclusion of African American writings and history upsets the racist stereotypes presented about African American peopleRead MoreAn Informative Essay on Gun Control1289 Words   |  5 Pages Due date Informative Essay on Gun Control Introduction The right to possess guns is a fundamental element to American identity. The right to own and operate guns under certain circumstances is in fact guaranteed as part of the United States Constitution. Over the course of American history and particularly in the 21st century, there exists a great debate over the possession of guns of private citizens. Both sides of the debate argue with fervor. There are those that argue fervently forRead MoreHip Hop, By Maya Angelou Essay1432 Words   |  6 PagesMos Def’s â€Å"Hip-Hop† and Maya Angelou’s â€Å"Africa†: Identities That Have Been Exploited Many people find identity in their culture, art and literature. Both in Maya Angelou’s â€Å"Africa† and Mos Def’s â€Å"Hip-Hop† both have themes of identity and exploitation. Both show that the black experience in the Americas and mostly all over the world is based on being the one’s who are exploited. Both poems have to do with one’s identity or autonomy being stolen from them. They do differ when it comes to theRead MoreThe Issue of Guns and Gun Control in America1146 Words   |  5 PagesIn America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, to hunt for food and to engage in sporting activities. The issue of Guns and gun control takes on a proportion of extreme magnitude. Weighing the rights and liberties of the individual against the welfare and safety of the public has always been a precar ious balancing act. In the United States, gun control is one ofRead MoreGun Control versus Gun Rights Essay1445 Words   |  6 PagesIntroduction In America guns have been a part of the country’s society since it’s birth. Throughout history the citizens of the US have used firearms to protect the nation, protect their families, hunt for food and engage in sporting activities. The issue of Guns and gun control is complex. Weighing the rights and liberties of the individual against the welfare and safety of the public has always been a precarious balancing act. In the United States, gun control is one of these tumultuous issuesRead MoreThe Right to Bear Arms1196 Words   |  5 PagesIn the United States the right to own a gun is enshrined by the Second Amendment to the U.S. Constitution. The text of the Second Amendment reads: â€Å"A well regulated Militia, being necessary to the security of a free State, the right of the people to keep and bear Arms, shall not be infringed† (Adams, 2004). The founding fathers borrowed this idea from Niccolo Machiavelli, the Italian thinker. He wrote about the weapons nece ssary for freedom to defend themselves, to hunt, and to protect the stateRead MoreThe Freedom Of Speech Across The Globe1266 Words   |  6 PagesLebanon, opening the Malala Fund’s â€Å"Malala Yousafzai All-Girls School† near the Syrian border, which will provide quality secondary education to more than 200 Syrian girls living in informal camps and out of school in the Bekaa Valley region.† As Americans, we sometimes take the numerous amount of rights we have for granted. Unknowingly, it can be difficult to understand how important freedom is to our country. When it comes to important topics, it can feel that others are being repetitive. This isRead MoreCauses Of School Shootings1131 Words   |  5 Pagesstrike into the heart of every American. From Columbine to Virginia Tech to Sandy Hook, the thought of innocent young students being mercilessly mowed down wrenches one’s heart. Yet these events continue to happen, and in ever increasing numbers. What c ould possibly drive a person to commit such a horrifying act? That single question has created a fierce debate over the causes of school shootings and what should be done to prevent them. Experts and pundits have discussed gun control, mental illness, bullying

Essay on The Development Stage in Cornella Brothers Inc

The development stage in instructional design is an extremely important stage. Without a proper development plan put in place instructional designers can become easily frustrated and expending additional hours to do research to put the course in place. This is the stage where the content is not only written or developed but the content is also organized (University of Idaho, n.d.). It is imperative that this stage is done correctly so as to deliver information to students that will help them learn to the fullest and really grasp the information. The following will discuss what happens in the development stage at Cornella Brothers Inc. when developing a safety meeting. Authoring Content The person who authors the content for safety†¦show more content†¦When deciding on a safety meeting, managers need to decide what the company needs to address with their employees and then the Safety Officer at Cornella will create a Power Point or show pictures of the violations (Work Place Safety Experts, 2010). Inputting Technology Cornella Brothers is a medium sized family business. The organization is nowhere near being large enough to have an IT Department. Due to this managers and the safety officer hold many hats in the organization. The Safety Officer or one of the managers will input the information into technology. It would be nice to have an IT Department or even an accountant to do the billing but these tasks falls upon the managers. Beta Testing There really is no beta test involved in the safety classes. Employees are expected to follow the guidelines put in place at these classes. Managers will ensure that the employees are following government regulations and the company’s regulations. A part of their employment obligation is following the safety rules and managers do enforce this. During the classes there is a discussion period in which employees have the opportunity to voice their concerns or ask questions; in this way managers can be sure the employees understand what is expected of them and can respond immediately or discuss pertinent matter further. Conclusion At Cornella Brothers, the subject matter experts are the ones who author the

The Use of Language in A Streetcar Named Desire Essay

The Use of Language in A Streetcar Named Desire Analyse how Tennessee Williams uses language and dramatic techniques to explore attitudes to identity in ‘A Streetcar Named Desire’. Make close reference Analyse how Tennessee Williams uses language and dramatic techniques to explore attitudes to identity in ‘A Streetcar Named Desire’. Make close reference to an extract in the play. Go on to show your understanding of the significance of attitudes to identity in the play as a whole. Williams’ play ‘A Streetcar Named Desire’ has a full variety of attitudes to identity which are demonstrated through the various characters. Attitudes to identity are important in the play as it gives us a background to the character’s lives†¦show more content†¦Ideas around the identity of Stanley’s character are explored in scene eight. The lexis used in this scene explores how he sees himself and how he is seen by the other characters. The vocative used by Blanche and Stella to address Stanley conveys their, especially Blanche’s feelings towards him, ‘Mr. Kowalski’ they say. This vocative seems quite formal spoken in such an informal setting as their house, and quite out of place, this could show that the women maybe see Stanley as superior, in the way that he is a man and they feel that they should look up to him. As well as presenting attitudes to identity, this could also show attitudes to gender and the differences between the roles of males and females. In this scene, some of Stanley’s utterances contain many exclamatories and interrogatives which seem to make firm statements of what he is saying. For example he says ‘that’s how I’ll clear the table! Don’t ever talk that way to me!’, it seems as though he is shouting these words and this could show his dominating and intimidating character perhaps. Phonology used in Stanley’s utterances could also show his dominating male authority that he feels he has over others, he seems to shout at Blanche; ‘QUIET IN THERE!’, this is intonation of his voice is shown by the use of capital letters. Stella uses a metaphor to describe Stanley’s undesirable behaviour and says that he is ‘too busy making a pig of himself’; this could show that he is not aShow MoreRelatedComparison Between Oedipus Rex and Street Car Named Desire1268 Words   |  6 Pages‘Oedipus Rex’ and ‘Streetcar’       | Similarities | Contrasts | Clever Points | Actions / Events | ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Both ‘Oedipus Rex’ and ‘A Streetcar Named Desire’ have scenes where a character’s past is revealed, whether it is to other characters or to the audience (e.g. Oedipus’ parentage or Blanche’s past). This shows an underlying tone that they cannot fully escape their past, whether it is an eventual surfacing (in A Streetcar Named Desire) or an abrupt revelation (in Oedipus Rex). This is linkedRead MoreTo What Extent Does Williams Present Desire as a Tragic Flaw in Scene Six of ‘a Streetcar Named Desire’1632 Words   |  7 PagesTo what extent does Williams present desire as a tragic flaw in scene six of ‘A Streetcar Named Desire’ In A Streetcar Named Desire Blanche’s flaws that lead to her downfall are abundant. If we are to view Blanche Dubois as a tragic heroine, then it is in scene six that her tragic flaws are especially evident, and in particular desire. They are so prevalent here as it is arguably the beginning of Blanche’s demise and as in Shakespearean tragedy; it is in the centre of the play that we seeRead MoreEclectic Theatre1449 Words   |  6 PagesBeckett, Camus and Pinter were pioneers of Theatre of the absurd, who to some extent redefined modern theatre, yet Pinter describes his works as merely â€Å"symbolic realism† as opposed to absurd. The plays â€Å"The Caretaker† by Harold Pinter and â€Å"A Streetcar Named Desire† by Tennessee Williams are both classic plays of their genre, truly exploiting the absurd and realistic styles of drama through their similarities and differences to evoke an interesting yet markedly different approach to theatre. Ma ny facetsRead MoreDiscuss how class conflict is represented in A Streetcar Named Desire. (A Streetcar Named Desire by Tennessee Williams)1212 Words   |  5 Pagesrepresented throughout the play, A Streetcar Named Desire in various ways through characters, symbols, ideas and language. Characters such as Blanche, Stella, Mitch and Stanley are used throughout the text to represent the upper and lower classes, as well as the conflict between the two classes. Symbols, ideas and language help to define the different classes as well as helping to represent the conflict between classes. The language (dialogue) of the characters, symbolic use of names, animal imagery andRead MoreWilliams Use of Imagery and Symbolism in A Streetcar Named Desire1350 Words   |  6 PagesWilliams Use of Imagery and Symbolism in A Streetcar Named Desire Williams uses figurative language in his lengthy stage directions to convey to the reader a deeper, more intense picture than a description alone could express. In the opening stage direction Williams illustrates the area around Elysian Fields. He uses personification to describe the warm breath of the brown river (P1). I think this creates an atmosphere that is decaying yet at the same time welcoming Read MoreExplorations of Gender Roles in A Streetcar Named Desire, by Tennessee Williams863 Words   |  3 PagesIn the 1947 play, A Streetcar Named Desire, Tennessee Williams explores the aspects of traditional gender roles in society; raising many questions about gender, power, and dominance. Ultimately, though, A Streetcar Named Desire observes the conflict between alpha male Stanley Kowalski and the delicately feminine Blanche DuBois, with wife, sister, and mother-to-be, Stella Kowalski, caught in the middle. Williams investigates the continuing fight for authority, on the one hand, and equality on theRead MoreEssay about Symbolism in A Streetcar Named Desire by Tennessee Williams1270 Words   |  6 Pages Symbolism in A Streetcar Named Desire by Tennessee Williams â€Å"Symbols are nothing but the natural speech of drama†¦the purest language of plays.† Once, quoted as having said this, Tennessee Williams has certainly used symbolism and colour extremely effectively in his play, ‘A Streetcar Named Desire’. A moving story about fading Southern belle Blanche DuBois and her lapse into insanity, ‘A Streetcar Named Desire’ contains much symbolism and clever use of colour. This helps the audience to link certainRead MoreA Streetcar Named Desire By Tennessee Williams928 Words   |  4 PagesAnalysis Paper: A Streetcar Named Desire For my analysis paper, I have chosen the full-length play by Tennessee Williams, A Streetcar Named Desire. The drama containing several forms of realism was released in December of 1947 and stayed open on Broadway for two years until December of 1949. The play in set in New Orleans, Louisiana in a simi-poor area, but has a certain amount of charm that goes along with it. Williams creates a vast web of emotional conflicts thought all the characters, whichRead MoreA Streetcar Named Desire By Tennessee Williams1422 Words   |  6 Pagesmasculine while the men were at war. However, after the war was over and then men returned home, many of these women fell pregnant and resumed the life of the subservient housewife, whilst the men once again dominated. Tennessee William’s A Streetcar Named Desire is a dramatic play written during this time that follows the journey of a distressed young woman- Blanche visiting her sister Stella in New Orleans, who is subsequently tormented by her brutish new brother-in-law Stanley. The play presentsRead MoreSymbolism Of A Street Car Named Desire And The Yellow Wallpaper1487 Words   |  6 PagesSymbolism of One’s True Nature in A Street Car Named Desire and â€Å"The Yellow Wallpaper† What is humanity s true nature? Are people basically good, or basically evil? Over the centuries, many people have tried to find the answers to these questions, to no avail. Author Charlotte Perkins Gilman and Tennessee Williams take a definite stance on the issues throughout their work, arguing that people are basically evil hiding their truths. Many times, this theme is obviously stated in the stories, but sometimes

Entrepreneur vs Manager Free Essays

The top 15 qualities needed to be an entrepreneur and the top 10 qualities needed to be a manager is listed as follows. This is a summary of the results yielded by the most popular search engine, Google. Not surprisingly most of the qualities needed for an entrepreneur and for a manager matched. We will write a custom essay sample on Entrepreneur vs Manager or any similar topic only for you Order Now This fundamentally shows that in a way, the manager of today needs to be an entrepreneur. It is evident that the degree or extent to which an entrepreneur needs the aforementioned quality may be different. An entrepreneur may need greater depth in certain qualities as compared to a manager. Let us take the example of a quality like confidence, an entrepreneur must have the confidence to support the entire business venture he is planning to undertake and also support all the needs of all his staff while a manager can get away with confidence enough to manage the staff and situations. Apart from this an entrepreneur needs to have certain qualities and certain qualities in certain amounts, the absence of which fails to make an entrepreneur. For example an entrepreneur cannot be born if he is not able to take and handle risks, while a manager can be successful even if he is risk averse to an extent. An entrepreneur would not find switching to a managers role difficult as he would have almost all the important qualities a manager needs. The only issues may be in the operational aspect with respect to the degree of freedom an entrepreneur exercises as compared to that of a manager. The manager today needs to have the skills of an entrepreneur. This is easy to say as mentioned earlier the qualities almost completely overlap. At the same time the manager has also got to know to what degree he must possess an entreprenuer’s skills and to what extent he must exercise them. For example there is a greater degree of security for a manager as compared to an entrepreneur and there is no need to destabilize or jeopardize the situation with excessive risk taking. This may also make employees who works under the manager feel insecure. This degree of risk may be unwarranted for the organization as they would have a calculated risk approach. So the manager must be cautious. But this pays off at the higher levels. As the manager inches toward the top levels of management the set of entrepreneurial qualities like risk taking pays well and in fact makes all the difference with respect to performance. Hence the skill set of an entrepreneur applies to a manager in a phased manner. Some of the best managers along and their entrepreneur skills are listed as under. There are numerous such examples of managers achieving enormous success because of their entrepreneurial skills. In fact these skills are what made the difference. They have literally created a turn-around in the state of the organization. For example, Anne Mulcahy joined Xerox in August 2001. At that time the company was reeling under tremendous pressure with charges from Securities Exchange Commission over accounting practices. The biggest problem faced by the company was in $14 billion in debt. However she made sharp staff and business cuts and brought new chief financial officer and stabilized the company and put down debt to around $9. 8 billion. She achieved this with her leadership and sense of confidence. Skills needed for both entrepreneurs and leaders alike. The skills prominent in an entrepreneur, the skills which sets apart an entrepreneur when possessed by a manager is what saves the manager from a crisis or a tough situation. It helps the manager steer clear of problems in an effective manner. Managing problems and changes is an integral part of problems for the role of a manager. The more the entrepreneurial qualities embedded in a manager the more effective he is in dealing with tough situations and problems of a kind. It is what pushes them up the ladder, makes them different from the rest of the crowd and has them endlessly and effortlessly facing challenges thrown up. Such managers are highly prized in the industry and make a critical difference especially at the top rung of the ladder. It is not just confined to the top rung of the ladder. It is essentially what moves the manager up the ladder and initially what sets him apart to be chosen as a manager. In short, the manager of today needs to be at least a MINI entrepreneur at the start of his career and blossom as a MEGA entrepreneur at the pinnacle of their career of the manager. How to cite Entrepreneur vs Manager, Papers

International Marketing China- MyAssignmenthelp.com

Question: Discuss about theInternational Marketing China, Europe and Denmark. Answer: Introduction According to the case study, LEGO is the second largest toymaker in the world with 7.0 billion net profits. It belongs to the construction toy category producing both licensed and non-licensed products. The main focus of the company is laid on quality and innovation rather than price. LEGO has main market in China, Europe, Denmark and other Far East countries. This paper aims at determining the reasons why emerging economies such as China, India and Indonesia have a small share although they have long-term opportunities for organic growth (Hollensen 2014). Secondly, the reasons because of which it was a good idea or not to launch LEGO friends is discussed. The type of retailing that suits the brand is also recognized. Thirdly, recommendations are provided to the LEGO management to measure market success for LEGO Friends. Lastly, the considerations regarding cultural customization strategy in the expansion to Middle East or Japan are examined (Merkin, Taras and Steel 2014). Small Market Share of LEGO in Developing Economies The developing countries such as China, India and Indonesia are already a home to significant population. Although progress is made in these countries, but poverty and inequity is a major challenge for sustainable development. As these countries face poverty, majority of the people are not ready to pay a higher price for the product. According to the case study, majority of the toy products are outsourced to China. LEGO focuses on product quality and innovation rather than price. The customers have to pay a premium price for obtaining quality products. Rather than having in-house production in China, LEGO outsources majority of the toy products to China. While the globalization in developing countries provide a lot of economic advantages, but there is also an issue if the companies are taking advantage of the less wealthy people (Hollensen 2016). Therefore, number of people buying the toys in these countries prefers low priced products keeping the market share of LEGO Friends low des pite long-term opportunities for organic growth (Graham, Gilly and Cateora 2015). Launch of LEGO Friends and Type of Retailing Yes, it was a good idea to launch LEGO Friends. Their diverse range of product portfolio and relationship with license owners such as LucasArts and Disney make it a success. The sales were lifted substantially as it kept high brand appeal. LEGO is always looking for innovation in its products and launched products targeting the girls segment. The brand keeps multiple themes such as camp of Heartlake city, farmers market theme, nursing sets, Pop Star sets and camping theme. These categories and themes give its customers a variety of options to choose from (Hollensen 2016). The type of retailing that suits LEGO Friends is E-Tailing. E-tailing or electronic retailing is the sale of goods and services through the internet. With the advancement in globalization and shift in customer trends, the stores are moving from brick-and-mortar concept to e-tailing. E-tailing allows the customers to choose from different age options such as less than a year, 1-3 years, 3-5 years and so on. It shall also allow the customers to choose from the type of games such as puzzles, dolls, shooting games and any other category as designed by the company. The customers can filter the age group of the children and their gender to girls or boys as desired by them (Fletcher and Crawford 2013). Measurement of Degree of Market Success As stated in the case study, LEGO Friends has been introduced to the market as a supplement to the current product range. Therefore, the management can implement a few measures to assess the market success for LEGO Friends. Firstly, the management can measure profitability. The company may assess if they have money left after paying for the operating expenses such as rent and wages and any debt (Hollensen 2016). However, if very little or no finance is left; the chances of success may begin to dwindle. Further, the customer base shall be measured. If the customer base is effectively reaching the target market, then the company has a vibrant customer base. Lastly, measuring customer satisfaction shall help in determining the level of contentment of the customers. If the customers are highly satisfied, it shall indicate that the organization is moving in the right direction (Kotabe 2014). Consideration of Cultural Customisation Strategy Cultural Customisation can be defined as a strategy or step to reach the global audience. In the given case scenario, LEGO is considering to expand in the Middle East or Japan. It is important for them to consider cultural customisation strategy as the business practices of the Middle East are different from that of the West. The Middle East people consider follow up activities done in person. They do not prefer doing business over phone or e-mail. The business partners must be greeted with the Islamic greeting. Also, the time differences have to be considered. The female staff members are advised to refrain from any physical contact including handshake. In case of expansion in Japan, negotiations are considered as a matter of deep seriousness. They prefer having verbal agreements than a written one. For both cases, the management of LEGO Friends must provide cross-cultural training to the employees. They must also be taught the basics of Arabic and Japanese language so that the comm unication is smooth. Therefore, LEGO Friends must consider the cultural differences when expanding across borders (Merkin, Taras and Steel 2014). Conclusion Conclusively, countries such as China and India face poverty, majority of the people are not ready to pay a higher price for the product. The customers have to pay a premium price for obtaining quality products. The brand keeps multiple themes such as camp of Heartlake city, farmers market theme, nursing sets, Pop Star sets and camping theme. The type of retailing that suits LEGO Friends is E-Tailing. The customers can filter the age group of the children and their gender to girls or boys as desired by them. In case of expansion in Japan, negotiations are considered as a matter of deep seriousness. References Fletcher, R. and Crawford, H., 2013.International marketing. 6th ed. Australia: Pearson Education. Graham, J., Gilly, . and Cateora, ., 2015.International Marketing. 17th ed. Singapore: McGraw Hill Education. Hollensen, S., 2016.Global marketing. 7th ed. UK: Pearson Education. Hollensen, S., 2014. Global marketing: a decision-oriented approach. Harlow. New York.Financial Times Prentice Hall. Kotabe, M., 2014.Global marketing management. 1st ed. USA: John Wiley. Merkin, R., Taras, V. and Steel, P., 2014. State of the art themes in cross-cultural communication research: A systematic and meta-analytic review.International Journal of Intercultural Relations, 38, pp.1-23.